Last updated: January 2026
Velto Ltd develops and delivers AI-powered automation solutions for businesses. We are committed to building technology that is responsible, transparent and genuinely useful , to our clients, to the individuals our systems interact with, and to society more broadly. This statement sets out the principles that guide how we operate.
We believe people have a right to know when they are interacting with an automated system. Where our technology communicates directly with individuals, such as through AI-powered voice or messaging tools, it is designed to be clear about its nature. We do not build systems intended to deceive people into believing they are interacting with a human.
We are equally transparent with our clients about what our technology can and cannot do, how it works, and what its limitations are. We do not oversell capabilities or obscure risks.
Respecting the privacy of individuals is fundamental to how we build and operate our products. We collect and process only the personal data necessary to deliver our services. We design our systems with privacy as a default, not an afterthought.
Where our services involve processing personal data on behalf of clients, we act as a responsible data processor and support our clients in meeting their obligations under UK GDPR and applicable data protection law. Our full approach to data handling is set out in our Privacy Policy.
We are committed to building AI systems that treat all individuals consistently and fairly. We do not design or permit configurations of our technology that would unlawfully discriminate against individuals on the basis of protected characteristics. Where qualification criteria or decision parameters are set by clients, we require these to be documented and applied consistently.
Our technology is built to augment human capability, not replace human judgement. We design our systems so that human teams remain in control of consequential decisions. Outputs from our AI systems, such as lead qualification data, call summaries or recommendations, are intended to inform and support human decision-making, not substitute for it.
The security of our systems and the data they handle is a core responsibility. We implement robust technical and organisational measures including encryption, access controls, multi-factor authentication and regular security reviews. We respond promptly and transparently to any security incidents affecting our clients or their data.
We actively review the performance and behaviour of our products on an ongoing basis. We seek feedback from clients and take corrective action where we identify issues. We view ethical behaviour not as a fixed standard to reach but as a continuous commitment to improve.
Velto operates in compliance with all applicable laws and regulations including UK GDPR, the Data Protection Act 2018, PECR and guidance from the Information Commissioner's Office on AI and automated systems. We monitor regulatory developments and adapt our practices accordingly.
If you have any questions about our ethics and safety practices, please contact us at info@velto.co.uk or write to us at 124 City Road, London EC1V 2NX.
